Los Angeles is known for its glitz, glamour, and fierce competition, but for Yvette Armendariz—better known as Yvet Armeni—it’s also been a place of transformation and triumph. As an accomplished entrepreneur, celebrity makeup artist, model, and body sculptor, Yvette has spent more than a decade helping women feel beautiful, confident, and valued.
“Beauty is more than what we see in the mirror,” Yvette shares. “It’s the courage to own your story and stand tall in your truth.”
Building Kurvluxx LA: More Than Just a Studio
Yvette’s company, Kurvluxx LA, isn’t just a business—it’s a sanctuary for women. With over 12 years of makeup artistry and four years of body sculpting expertise, she has redefined what it means to help women find their confidence. At Kurvluxx LA, it’s not only about enhancing physical appearance but also creating an environment where women can feel empowered.
“Every client I work with has a story. My job is to help them see the strength that’s been there all along,” Yvette explains.
The Strength Behind Her Mission
Yvette’s journey to success wasn’t an easy one. A survivor of domestic violence and the devoted mother of two teenage boys, she knows what it means to fight for self-worth. Instead of letting her past define her, she used it to fuel her passion for helping other women find their voice and regain their power.
“I know what it’s like to feel powerless. But I also know what it feels like to take that power back,” she says. “If my story can help even one woman reclaim her strength, then it’s worth sharing.”
Representing Mexico with Pride
This year, Yvette is stepping onto a larger stage as Mrs. Mexico in the upcoming Mrs. Latina Global 2024-2025 beauty pageant. For Yvette, this isn’t just about winning a title. It’s about representing her heritage, sharing her platform of empowerment, and showing the world that strength and grace can go hand in hand.
“I want to show women everywhere that no matter where you come from or what you’ve been through, you can rise and make an impact,” Yvette says passionately.
The Role of Education and Recognition
Education has played a crucial part in Yvette’s life. Her completion of Cornell University’s women’s entrepreneurship program gave her the tools and confidence to push her business and vision forward. Her expertise has earned her opportunities to work with reality TV stars, actors, and artists, showcasing her talent and solidifying her reputation as a leader in the beauty industry.
“Education gave me more than knowledge; it gave me the confidence to break boundaries,” she reflects.
Living On Valued Energy: A Motto to Live By
Ask Yvette what keeps her going, and she’ll tell you about her motto: “Living On Valued Energy.” For her, it’s a reminder that life is too precious to spend it doubting oneself. It’s about channeling positive energy into every project, every conversation, and every moment.
“Empowerment is contagious. When one woman feels it, she passes it on, and that’s what I strive for every day,” Yvette says.
Inspiring Others to Reclaim Their Story
Yvette Armendariz’s story is a testament to resilience, passion, and the power of community. Through Kurvluxx LA and her advocacy, she’s inspiring a movement of women who are ready to find their worth, speak up, and embrace their journeys.
“When you know your value, you become unstoppable,” Yvette says with a smile. And as she prepares to take the stage at the Mrs. Latina Global pageant, she’s ready to share that truth with the world.
