From Dallas stages to major streaming platforms, the filmmaker-musician is turning independent hustle into mainstream impact.
From Dallas to the National Stage
Snoop Robinson doesn’t wait for doors to open—he builds them.
A Dallas native with deep roots in theater, film, and music, Robinson has spent the last two decades proving that you don’t need a Hollywood zip code to create powerful, culturally resonant work. Whether he’s directing, writing, producing, or performing, his focus has always been the same: tell real stories, work with real people, and leave a real impact.
A Play That Changed the Game
His breakout came in 2011 with the stage play She’s Not Our Sister, which sold out opening night and quickly became the highest-rated show on the Gospel Music Channel (GMC). It wasn’t just a hit—it was history-making. The show’s success led GMC to launch its first-ever scripted TV series, starring legends like Kellita Smith and Jackée Harry. That moment marked a turning point, not just for Snoop, but for independent Black creators trying to break into television.
Building a Filmography on His Own Terms
Since then, Robinson has only expanded his reach. His films—Her Eyes, Love and Drugs, Unexceptional Love, My Brother’s Wife, and Do It For the Gram, to name a few—have gone from Walmart shelves to major streaming platforms like Netflix, Peacock, Amazon Prime, and Tubi. And his stage work hasn’t slowed down either, with hits like Why Women Trip, Frienemies, and Who Are We to Judge continuing to draw sold-out crowds.
More Than a Director
But Robinson isn’t just a filmmaker. He’s also a trained musician and sound engineer, having once opened for Prince and collaborated with everyone from Fred Hammond to Jesse Jackson. In 2004, he released Yearning 2 Learn, a bilingual educational music CD designed to teach English and Spanish—an early example of how his work often crosses genres and serves a greater purpose.
Honoring Icons, Elevating Voices
His latest project, Tutti Frutti – The Life and Music of Little Richard, is a musical tribute co-produced with Super Bad Theater Group and writer Dedrick Weathersby. The production celebrates the legacy of one of rock-and-roll’s true pioneers—something Snoop relates to on a personal level as a Black creator carving his own path in an industry that doesn’t always make room.
Still Independent. Still In Charge.
He also recently wrapped Frienemies as a limited series and produced JJ from the Sip’s new stand-up special, continuing his mission to shine a light on rising talent and raw voices.
There’s no ego here, just drive. “I’m just doing what I love and trying to help others do the same,” Robinson often says. And if you look at his work—spanning stage, screen, sound booth, and beyond—you’ll see exactly what that looks like in action.
A Blueprint for the Next Generation
Snoop Robinson isn’t just making content. He’s creating a blueprint.
For independent creators, especially those from underserved communities, Robinson’s journey offers more than inspiration—it offers a strategy. One built on talent, work ethic, collaboration, and the courage to bet on yourself when no one else will.
