My name is Ralph Gregory Jr., but most people know me as RJ. I’m from Petersburg, Virginia—a place that shaped me, challenged me, and helped me grow into who I am today. Growing up, I battled with low self-esteem and struggled to feel confident in my own skin. That battle didn’t break me, though. It inspired me. I found a way to express my pain, my growth, and my truth through art—specifically, fashion.
On October 16, 2016, I launched RJ Brands Customs. This brand was born out of a need for self-expression and healing. I wanted to create something that wasn’t just about clothes, but about identity. My style blends 90s fashion with modern-day energy—a throwback vibe with today’s edge.
This Is Bigger Than Clothing
RJ Brands Customs isn’t just a brand; it’s a message. It’s about being real, being bold, and not letting the world define you. I’ve always believed that being true to yourself is what sets you apart. That’s what I want people to feel when they wear my pieces—confidence, power, and authenticity.
This brand represents all of us who’ve ever felt overlooked, underestimated, or judged. It’s for the creators, the outcasts, the visionaries. I’m not here to follow fashion rules—I’m here to break them and build something better in their place.
No Boxes. No Labels. Just You.
RJ Brands Customs is for every body. Every race. Every gender. Every style. I don’t care what size you are or where you come from—if you believe in yourself, you belong here. Fashion should never be about fitting in. It should be about standing out.
I’ve seen firsthand how style can help someone walk a little taller. I know how powerful it is to wear something that speaks your truth. That’s what I create—pieces that tell your story, not someone else’s idea of what it should be.
Giving Back, Lifting Up
As I grow, I want to keep using my platform to support others—especially young people trying to find their voice. I’ve been there. I know what it’s like to feel lost or unsure. That’s why mentorship, community work, and empowerment will always be part of my mission.
The Journey Continues
I’m blessed to be on this path. Every challenge I’ve faced has helped me build this brand and this vision. And I’m just getting started. RJ Brands Customs will always be about more than just fashion—it’s about turning pain into power and inspiring others to be unapologetically themselves.
